A good email marketing campaign design results from several things.The first rule is to keep it simple, but if your email has only a flashy headline and graphics at the opening, but isn’t followed up with valuable content, then your results are likely to be less that you want.Readers tend to be turned off by ‘gimmicky’ emails, so you should avoid that by using the elements of design presented below.

Start with a simple newsletter.  The Nielson Norman Group reports that the average email newsletter reader spends an average of fifty seconds in review.Unfortunately, a regular email messgae will only hold the average readers attention for 4-5 seconds at best.   So, a newsletter is a better choice because it will likely hold your readers attention for ten times as long. We come now to a bit more about the best principles of design for the newsletter or email.

The most import thing is to prepare an email marketing design that will not only capture the readers attention immediately, but will also pull in the reader for a much longer time.Typical recipients actually open a small fraction of emails received, and even those are mostly only briefly scanned for content.People respond differently to advertising design, so it is critical that you have a good understanding of the audience you are trying to reach and that you design your message to appeal to them specifically.

Knowing that the majority of emails never get opened, you need to employ a subject line that will attract attention better than the rest to offer you any chance.  Most email marketers personalize the subject line, as well as the actual body copy.Present you subject line in a way that cleary suggests something new and unique as a way of solving a key need or issue.  Alternative, the subject line may challenge a commonly held belief or notion that your email marketing list target audience may hold.  Take a few days to list the subject lines that have compelled you to actually read an incoming email, then analyze them to understand why they worked with you.

Another of the key elements in your email design may involve the use of colors and graphics in ways that  that quickly call  the attention of your readers to key benefit statements and calls for action.In addition, use colors carefully by integrating them smoothly with the narrative, an be sure that the graphics that you use have a clear communication purpose, rather that to simply enhance appearance.  Colors and graphics must be a clear element of the message you are trying to convey.

Additionally, recognizing that you really have only 4-5 seconds to gain the attention of the typical email scanner, you need to present your copy in a way that the key elements and challenges of your message stand out quickly.In addition, you need to present in a way that attracts the attention of the reader very quickly, but also teases or convinces them to read on to get even more good information.  

Most importantly, your email must have a clear call to action.  Be very specific about what you want them to do and provide them all the information and contact information they will need to get the action accomplished quickly.  For further information on how to successfully employ email marketing, visit Network Online Reviews for a variety of articles and reviews of email marketing products.